SCADpro x SAM EDELMAN FINAL LOOK
Contributed to the preparatory phase for the Sam Edelman Spring/Summer 2024 sneaker collection collaboration with Nordstrom.
Responsibilities included conducting comprehensive market research and analysis, crafting customer profiles and buyer personas based on research findings, and developing compelling brand storytelling and marketing campaigns.
Additionally, played a key role in the design and production of a complete outfit showcased in the final presentation to Sam Edelman.
Co-Creative Directors: Bryan Aquino, Hannah Sandler, Stephanie Gouchoe, Daniella Despradel, Jenny. Giang Phung, Caroline Lewis
Photographer: Bryan Aquino
Production Design: Stephanie Gouchoe
Set Dressers: Vaishnavi Thankam, Livia Burkhardt
Models: Roxi Berger, Spencer Quayesmith, Lohr Cykoski
Styling: Lohr Cykoski, Hannah Sandler, Caroline Lewis, Stephanie Gouchoe, Jenny. Giang Phung
Sneaker Designer: Abigail Silaen
Fashion Designer: Jenny. Giang Phung
